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MENU MOTION
MenuMotion is the unique marriage of scientific menu development and
the associated promotional marketing tools necessary to maximize new menu
penetration amongst your target guests.
Some of the scientific factors
that are considered in developing a Restaurant Growth Group plan are:
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Target audience
• Current vs desired
• Demographic, psychographics, etc.
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Current
trends |
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Predicted
trends |
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Gap analysis (what your
guests are eating while they're not eating at your establishment) |
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The ideation and
development of new menus and menu items that cater to your guests within your culinary strategy |
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The marketing tools
needed to push and pull these new items to raise check averages, drive
profitability, and attract new customers to your door |
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